## About Our Tesla Concept

Following Tesla’s mission of accelerating the world’s transition to sustainable energy, we created a new electric vehicle (EV) to compose their line of products. Apex — first-ever convertible Model 3 Cabrio.

### Team Members

- **Oleh Idolov**  
  Design Manager  
  
- **Yuriy Babyonishev**  
  AI Visual Designer  
  
- **Nick Zhugan**  
  UI/UX Design  
  
- **Angelica Yefanova**  
  Motion Design  
  
- **Emerson Rocha**  
  Copywriter

### Industry

Car manufacturing

### Location

🇺🇸 U.S.A.

## Awesomic + Tesla: The Apex Concept

### Why the Model 3 Apex?

- Tesla has revolutionized the EV industry with its design and technology
- There are still no convertibles in their line of products
- Some competitors have convertibles, but they’re not modern or visually appealing.

Create a new, modern convertible Model 3 to attract new buyers while maintaining Tesla’s brand and design identity, not compromising aerodynamics and offering unique new features to justify the need for a new product.

### Product Design + Innovation: Model 3 Apex

To reach new customers who are also about pushing the agenda further, innovating, and creating new things, we landed on a modern, minimalist, and visually appealing design that can showcase their free-thinking personality through their vehicle.

### Showcase The Future: Anywhere, Anytime

We created a mobile and desktop version of the landing page that will showcase everything about the Model 3 Apex, from features to design and benefits.

### Video & Angles

To demonstrate how the vehicle fits in different spaces, city or wilderness, with a 360° view of the car. We aim to entice customers with a clear outlook on what they’ll get with a video of the vehicle in performance.

### Futuristic Features: Electric Entertainment

For this section of the Apex's promotional landing page, we present the future of travel-by-car entertainment with Tesla’s most advanced technologies.

### The EV Difference

Here we quickly show how you can charge your EV anywhere, anytime, with easy-to-understand language and clear instructions for everyday situations.

### Simple & Clean

We bring everything back together with a clear call to action and options for the user.

### Impact & Summary

With this project, the Awesomic team wants to showcase how a new product from Tesla could look like and how it can positively impact the market while tapping into new potential customers. Refresh brand assets, messaging, and web design to fit the brand’s identity and a new direction.