## About Toothy

Toothy.ai transforms dental practices by automating back-office tasks and streamlining Revenue Cycle Management (RCM), cutting costs and boosting efficiency.

### Problem

Toothy.ai was accepted into the YC Winter Batch and urgently needed a complete website overhaul to reflect their growth.

### Deadline

”ASAP, by Monday if possible.” - CEO of Toothy

### Solution

Awesomic, a marketplace for vetted talents, connected Toothy with design and dev in less than 24 hours. By the next day, updates were already underway, delivering a polished new website right on time.

### Create your project

What do you need help with?
- Design
- Marketing
- Software Development
- No-code dev
- Copywriting
- QA
- Not sure

Your email

### Industry

Health

### Location

🇺🇸 U.S.A.

### Duration

2 weeks

### Plans

Pro

## Visual Identity

We chose purple as the primary brand color for its connection to AI and healthcare, refining their visual identity to show more professional maturity. Feedback guided the use of clean typography, serious tones, and relatable imagery to establish trust.

## Website redesign

Our main goal was to redesign the website to establish trust and appeal to dentists and office staff while converting visitors into leads.

[Before](https://www.awesomic.com/case-study/toothy-redesign#w-tabs-0-data-w-pane-0) [After](https://www.awesomic.com/case-study/toothy-redesign#w-tabs-0-data-w-pane-1)

### Images

### Tailored Messaging

Balanced communication for dentists and office staff to build trust and drive interest.

### Professional Visual Identity

Delivered clean design with custom illustrations to instill trust and credibility.

### Rapid Execution

Completed a full website redesign in record time to meet YC-driven deadlines.

[Before](https://www.awesomic.com/case-study/toothy-redesign#w-tabs-1-data-w-pane-0) [After](https://www.awesomic.com/case-study/toothy-redesign#w-tabs-1-data-w-pane-1)

### Illustrations

### Summary

In just 7 days, Awesomic revamped Toothy.ai’s website to meet their urgent YC Winter Batch deadline. From refining the visual identity to a complete Webflow handoff, we delivered a professional and polished design that resonated with both dentists and office staff.

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