YC

Redesign

## About the Concept

Y Combinator is one of the world’s leading startup accelerators, helping launch over 4,000 companies, including Airbnb, Coinbase, Dropbox, Reddit, Stripe, and more.

### Problem

- The website needed a refresh to stay up-to-date
- Inconsistent visual identity across platforms

### Solution

We standardized the visual guidelines and updated the website to reflect Y Combinator’s legacy.

**Roman**
Art Director

**Alex**  
Brang Manager & Case Study Editor

**Oleh**  
Brand Designer & Case Study Editor

**Kyrylo**  
Product Designer & Case Study Editor

**Tymur**  
Product Designer

**Nikita**  
Product Designer

**Angelica**  
Motion Designer

**Nika**  
Brand designer

### Visual Identity

Work began with organizing YC’s visual identity, preserving its inherent style. We aimed to unify all existing elements into a cohesive system, establishing a solid foundation.

## Website Redesign

Our main goal was to refresh the website and convert visitors into applicants by optimizing the flow and highlighting YC’s values and culture.

### Messaging & CTA

We crafted the copy to help founders understand 'Why YC' and added an input field with a one-click CTA.

### Social Proof

Integrated portfolio company logos like AirBnb, Twitch, Reddit and others to enhance credibility.

### Videos

To make it more engaging, we added a video carousel with an intro from YC’s CEO and founder testimonials.

## Highlighting Top YC Companies

We created a full-width layout by adding more alumni and a visually impactful block featuring top YC companies, enhancing credibility with a strong header.

## Clean and Contextual Updates

In the section above we kept the original YC cards but made them cleaner, modern, and easier to scan. All titles and descriptions about the advantages of being part of the YC community are displayed on one screen.

## Summary

Our concept unified brand guidelines, modernized the site, and optimized the applicant flow.